Ranting & Raving on Instructional Design, Education & Technical Training

Despite the fact that we are quick to assert that we live in The Information Age and are swimming in all kinds of media, data and sensory stimuli, it’s sobering to take a step back and reflect on the fact that information is not always where the focus of attention is. Marshall McLuhan was fond of saying that “We don’t know who discovered water, but we know it wasn’t the fish.” Information today is a little like that water and as teachers and instructional designers we have to pay attention to the differences between the medium and message if we want to be effective in what we do.

Right in keeping with this problem, the folks at MAYA Design have produced a really useful and (dare I say) informative animated short on the problem of distinguishing information from its presentational form. That is, in Gestalt terms, how to see the ground separate from the figure.

As an example of the problem of teasing information from its encapsulating medium, do you know what information is? Can you cite an example? What would you say if you were told that you can’t actually see or hear information? Would you be comfortable with the idea that neither the words on a page nor the numbers on a spreadsheet are information? In the words of MAYA Design, “Information has no form. It’s not made of atoms.“

So, what is information? In MAYA’s view:

“Information is what allows us to confidently make a selection from a set of given or implied alternatives.”

And what is our job then relative to information design? Our job is to give it form. We write it down, verbalize it, draw it and act it out. All with the intent of communicating it. Take a few minutes and look here or below and get reacquainted with the differences between medium and message.