AllThingsD Early Adopters ran a quote in their Voices section from an article at PCPro that reads like a page right out of Marshall McLuhan. Echoing McLuhan’s return of acoustic space and the role of the mosaic in everyday life, Dr Rosie Flewitt of the Open University comments on how the modern learner might be shifting from sequential linearity toward a simultaneous gestalt:
“E-learning experts argue that withholding computers at a young age could actually deprive children of modern communications skills. ‘One area of literacy that’s changing is the order in which things are presented – it isn’t linear, it’s organised spatially, and often some meaning is carried in the design, layout, images, sounds, movement, subtle changes in colour in a game – it’s all part of what literacy is in today’s world,’ says Flewitt. ‘These are fundamental changes to operational literacy, the biggest since the printing press.‘ ”
Naturally some question is left as to whether this effect is limited to young children as a group or if one can detect a tendency toward acoustic involvement among younger participants in college classrooms and corporate training centers. The main point, however, is that linearity might already be optional in the classroom, where new and different styles of presentation and involvement might be called for in order to better reach the audience.
To contrast Dr Flewitt’s comment on linear versus spatial literacy, consider this synopsis of McLuhan’s acoustic space by Library and Archives Canada:
“The key characteristic of acoustic space is that it engages multiple senses at the same time. It does not demand that objects be dissected to be understood; rather, the multiple parts co-exist simultaneously. To understand acoustic space, you must perceive all of it, not focus on one part. In other words, acoustic space demands that you apprehend figure and ground simultaneously, that the senses work together. McLuhan believed that oral cultures existed in acoustic space since their primary mode of communicating was speech.”
In this interview with Nina Sutton, Mcluhan explains the rise and dominance of visual space from the phonetic alphabet forward: McLuhan on Acoustic Space.
As a sidebar it is interesting to note that McLuhan eventually dropped the use of the term Global Village from his work preferring the term Global Theatre instead. Apparently Global Village goes back to the advent of radio while the notion of the Global Theatre is more a part of Sputnik, television and modern global communications.
AllThingsD: Early Adopters
Library and Archives Canada: Old Messengers, New Media: The Legacy of Innis and McLuhan
McLuhan, Marshall. The Gutenberg Galaxy. Toronto: University of Toronto Press, 2011.