Posts Tagged ‘ brain

And Then Our Tools Shape Us…

The Brain's Homunculus

I think it was from Marshall McLuhan that I first heard:

“We shape our tools and thereafter our tools shape us.”

Now, for the first time, neurological evidence is demonstrating that this is literally true. Data published in the June 23rd issue of Current Biology shows that when we use a tool, even for a short time, it actually modifies the brain’s body schema. That is, the brain enhances the area of its map of our body associated with the tool. As reported in Science Daily:

“‘Since the origin of the concept of body schema, the idea of its functional plasticity has always been taken for granted, even if no direct evidence has been provided until now,’ said Alessandro Farnè of INSERM and the Université Claude Bernard Lyon. ‘Our series of experiments provides the first, definitive demonstration that this century-old intuition is true.’”

A report by the British Psychological Society describes the experiment:

“After several minutes using the grasping tool, the participants subsequent reaching movements with their hand were slower to start and stop, making them longer-lasting overall, compared with before the tool use – as if their own arm was now perceived as longer. Moreover, when the participants were subsequently blindfolded and asked to point to where they’d just been touched by the researchers, on the tip of the middle finger and on the elbow, the places the participants pointed to were further apart, compared with before tool use, again suggesting that they now perceived their arm to be longer.”

Interestingly the feedback loop from man-to-tool and back again is observed. From Science Daily:

“After using a mechanical grabber that extended their reach, people behaved as though their arm really was longer, they found. What’s more, study participants perceived touches delivered on the elbow and middle fingertip of their arm as if they were farther apart after their use of the grabbing tool.

People still went on using their arm successfully following after tool use, but they managed tasks differently. That is, they grasped or pointed to object correctly, but they did not move their hand as quickly and overall took longer to complete the tasks.”

The authors of the study go on to say:

“We believe this ability of our body representation to functionally adapt to incorporate tools is the fundamental basis of skillful tool use. Once the tool is incorporated in the body schema, it can be maneuvered and controlled as if it were a body part itself.”

Further information on this study can be found here:

Cardinali, L., Frassinetti, F., Brozzoli, C., Urquizar, C., Roy, A., & Farnè, A. (2009). Tool-use induces morphological updating of the body schema. Current Biology, 19 (12) DOI: 10.1016/j.cub.2009.05.009

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Three Ways the Brain Creates Meaning

Information designer Tom Wujec of AutoDesk gives a short talk at TED on three ways the brain processes images and media to create meaning. Wujec points out that the better we understand the way the brain creates meaning, the better we can communicate and collaborate.

Seeing an image sends the visual impression to the visual cortex which feeds (at least) three parts of the brain.

  • Ventral Stream (the ‘what’ detector)
  • Dorsal Stream (locates an object in physical body-space)
  • Limbic System (the ‘feeling’ part)

Wujec goes on to say that a “good graphic invites the eye to dart around.” It invokes “visual interrogation,”  in his words, and creates “visual persistence,” aiding memory and recall. Good graphics are interactive and invite engagement.

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